A tender beginning for self-care, SHUBA
Shaving is more than just hair removal.
SHUBA is a tender ritual of self-love, a gentle routine that nurtures and cares for me.
"At SHUBA, we believe every woman deserves to meet herself gently
and safely through daily self-care.
More than just shaving — we empower your self-love.
Introduction of CEO
SHUBA is my story , a reflection of who I am as its founder
Hello, I’m Hye Won Kim, the founder of SHUBA.
n my 40s, I began swimming for the first time.
That experience led me to truly notice and care for my own body
not out of obligation
but with deep attention and love.
Those moments inspired the birth of SHUBA.
I envisioned a brand that offers more than just shaving products—
a brand that supports self-care as a gentle
empowering daily ritual.
At SHUBA, we believe that every woman deserves to feel cared for,
That’s why we also strive to support young women, single mothers, and North Korean defectors-offering them not only care kits,
but also opportunities to learn swimming and embrace their bodies.
Through small but meaningful actions, SHUBA hopes to shape a world where women feel more confident, more loved—and above all, more at home in their own skin. Thank you.
Hye-Won Kim, CEO of SHUBA
THE TEAM
Meet the Experts Behind the Solution
